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As the UK plunges headfirst into the discount season – from Boxing Day sales to January clearance – consumers are urged to be wary of deals and special offers that may not be quite all they seem. Wickes, Wren Kitchens and Magnet have today been called out within the kitchen industry as using sneaky promotional mechanics that have the potential to mislead customers.
One of the things you need to consider when buying a kitchen is whether you want a flat-pack kitchen or a rigid, otherwise known as a constructed kitchen. Flat-pack kitchens are delivered as components, just like an IKEA wardrobe, that needs to be assembled on site, whereas rigid kitchens are delivered fully assembled. Flat-pack kitchens use the cam and dowel method of assembly, where the unit is usually held together with a combination of wooden dowels and metal cams. Rigid kitchens are assembled in the factory using the glue and dowel method of assembly. All of the components are placed inside a jig which gently squeezes them together and holds them in place for several minutes to allow the glue to dry.